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Your Professional Brand

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About This Course

Branding is not just for corporations. Your personal brand says a lot about you to your superiors, peers and clients. It’s an idea often expressed: if you don’t develop your own brand, others will do it for you.

So where do you start? This 20-minute microlearning course, presented by Africa Legal in partnership with Hoist Africa, provides an introduction to developing your personal brand.

You’ll learn about:

  • The importance of having a strong personal brand in the professional service industry
  • How to start thinking about what you want your personal brand to be
  • Ways to develop your personal brand

In this course, you’ll watch videos presented by industry expert Wanjiru Kariuki, complete activities, connect with others on the discussion board, and access additional extra reading materials.

About the Presenter

Wanjiru Mutung'u Kariuki

Wanjiru Mutung’u Kariuki

Hoist Africa

wanjiru@hoistafrica.com | www.hoistafrica.com

Wanjiru is the founder and lead consultant at Hoist Africa, a boutique business development and marketing consulting firm that serves firms that are in the business of delivering professional services. She advises Hoist Africa’s clients on the development and roll out of effective brands, client relationship management, thought leadership, communications, as well as media and public relations.

Wanjiru has previously headed business development functions at Deloitte East Africa, Africa Legal Network and Bowmans in Kenya, and is experienced in the development and delivery of business development and marketing strategies for professional service firms targeting markets in Africa.

Frequently Asked Questions

  1. What web browser should I use?

    The Open edX platform works best with current versions of Chrome, Firefox or Safari, or with Internet Explorer version 9 and above. See our list of supported browsers for the most up-to-date information.

  2. Who should take this course?

    This microlearning course is aimed at junior lawyers in Africa.

  3. How long will it take me to complete the course?

    Once you are enrolled in the course, you can work through the content at your own pace. Feel free to access any part of the content at any time. The entire course should take you about 20 minutes, not including optional activities, discussions and extra reading materials.

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